BrandDad Playbooks
Ten plans designed for action.
Use these playbooks when you know the problem but need the work placed in the right order. Each plan is intentionally focused and can be completed without buying a service.
PLAYBOOK 01
30-Day Social Visibility Reset
Five-step plan
- Audit every active profile
- Choose one audience and business action
- Plan four weekly content themes
- Publish and engage on a realistic schedule
- Review qualified actions after 30 days
Finish line: Complete the five steps before adding more tools or channels.
PLAYBOOK 02
Instagram Discovery Sprint
Five-step plan
- Fix bio, name field, and primary link
- Define three discovery topics
- Prepare six useful posts
- Engage with relevant accounts before and after posting
- Track profile visits, follows, and link actions
Finish line: Complete the five steps before adding more tools or channels.
PLAYBOOK 03
LinkedIn Authority Month
Five-step plan
- Clarify headline and About section
- Select three proof assets
- Publish four expertise posts
- Start ten relevant conversations
- Review profile views and qualified connections
Finish line: Complete the five steps before adding more tools or channels.
PLAYBOOK 04
Local Search Cleanup
Five-step plan
- Verify Google Business Profile ownership
- Correct categories, hours, services, and links
- Align core business details across the web
- Request honest reviews consistently
- Build or improve the primary local service page
Finish line: Complete the five steps before adding more tools or channels.
PLAYBOOK 05
One-Page SEO Upgrade
Five-step plan
- Choose one page with buying intent
- Rewrite the title and first heading
- Answer the main customer questions
- Add internal links and a clear CTA
- Measure qualified organic visits and actions
Finish line: Complete the five steps before adding more tools or channels.
PLAYBOOK 06
Website Conversion Rescue
Five-step plan
- Define the page’s single primary action
- Rewrite the first screen
- Add process, proof, and expectations
- Remove competing buttons and unnecessary fields
- Test the complete journey on a phone
Finish line: Complete the five steps before adding more tools or channels.
PLAYBOOK 07
Negative Review Response
Five-step plan
- Verify facts and policy
- Draft a calm public response
- Offer a private resolution path
- Document the root cause
- Follow up without pressuring removal
Finish line: Complete the five steps before adding more tools or channels.
PLAYBOOK 08
Press Release Readiness
Five-step plan
- Write the news in one sentence
- Verify why an outsider should care
- Collect facts, quotes, dates, and media
- Choose relevant distribution scope
- Plan reuse across website, sales, and social
Finish line: Complete the five steps before adding more tools or channels.
PLAYBOOK 09
Paid Reach Readiness
Five-step plan
- Confirm the offer and audience
- Test the landing page and form
- Install or verify measurement
- Set a budget and stop condition
- Launch small and review lead quality
Finish line: Complete the five steps before adding more tools or channels.
PLAYBOOK 10
Quarterly Marketing Scorecard
Five-step plan
- Choose three business outcomes
- Record current baselines
- Assign leading indicators to each outcome
- Review cost and quality monthly
- Stop, fix, or expand based on evidence
Finish line: Complete the five steps before adding more tools or channels.
Learn the reason behind the steps
Use the Courses library when you need more context before implementing a playbook.
